In 2019, The Chief Executive Officer (CEO) of Honey Bun Limited, Mrs Michelle Chong launched The Honey Bun Foundation to support Small and Medium Enterprises (SMEs) within the Creative Industry. Mrs Chong had a desire to help SMEs develop a strong foundation to grow their businesses, by providing much-needed training and technical support. With the establishment of the foundation, there was a need to create an online presence through a Website.